Your skin deserves better lube.

🌿 Natural. 💧 Non-sticky. ✨ Designed for personal confidence.

The relaunch of our brand, starting with our sell out water-based personal lubricant, The Lube is finally here.

Quick FAQs

What makes it different?

It’s pH-balanced, non-sticky, and doubles as a skin moisturiser. Most lubes use harsh ingredients. Ours doesn’t.

Do you only sell lube?

We’re starting with lube—but not stopping there.

Our mission is to make intimate wellness feel normal, necessary, and beautifully designed—and lube is the foundation of that. It’s often misunderstood, underused, or filled with ingredients that don’t belong anywhere near your most sensitive skin. We wanted to get it exactly right before expanding into the rest of your bathroom essentials.

Our intimate wash and other body-safe, confidence-boosting care products are on the way soon. This is just the beginning—and it’s a good one. 💧✨